Black Label Livestock was founded to raise the standard in horse and livestock auctions
We set out to create an auction where experience matters and quality comes first.
Built for QUALITY. Not quantity.
HONEST representation.
Confidence for buyers.
Results for sellers.
Black Label Livestock was founded to raise the standard in horse and livestock auctions
We set out to create an auction where experience matters and quality comes first.
Built for QUALITY. Not quantity.
HONEST representation.
Confidence for buyers.
Results for sellers.
Black Label Livestock was founded on a simple principle: exceptional livestock deserves exceptional presentation.
Built by Curt Westland and Sam Ryan, the company represents the intersection of experience, instinct, and elevated marketing — delivering a refined auction experience for both buyers and sellers.
Curt Westland brings a lifetime of credibility to the operation. As a respected auctioneer, rancher, and horseman, he is known for his deep understanding of bloodlines, conformation, and true market value. His ability to recognize quality — and communicate it with authority — has earned him trust across the industry.
Sam Ryan complements that foundation with a modern, strategic approach. A lifelong horsewoman and accomplished trainer, she has a sharp eye for untapped potential and functional ability in both horses and riders. Beyond the arena, her expertise in digital marketing, branding, and online presentation — including her work with HorseGeek Productions — ensures each consignment is positioned to stand out in a competitive market.
Together, they created Black Label Livestock to offer a more elevated standard — where curation replaces volume, and presentation matches the quality of the livestock itself.
Blending the tradition of the auction block with the reach of modern platforms, Black Label Livestock delivers a streamlined, high-caliber buying and selling experience designed for those who expect more.
Black Label Livestock was founded on a simple principle: exceptional livestock deserves exceptional presentation.
Built by Curt Westland and Sam Ryan, the company represents the intersection of experience, instinct, and elevated marketing — delivering a refined auction experience for both buyers and sellers.
Curt Westland brings a lifetime of credibility to the operation. As a respected auctioneer, rancher, and horseman, he is known for his deep understanding of bloodlines, conformation, and true market value. His ability to recognize quality — and communicate it with authority — has earned him trust across the industry.
Sam Ryan complements that foundation with a modern, strategic approach. A lifelong horsewoman and accomplished trainer, she has a sharp eye for untapped potential and functional ability in both horses and riders. Beyond the arena, her expertise in digital marketing, branding, and online presentation — including her work with HorseGeek Productions — ensures each consignment is positioned to stand out in a competitive market.
Together, they created Black Label Livestock to offer a more elevated standard — where curation replaces volume, and presentation matches the quality of the livestock itself.
Blending the tradition of the auction block with the reach of modern platforms, Black Label Livestock delivers a streamlined, high-caliber buying and selling experience designed for those who expect more.